So you’ve decided to start a new business. If your start-up funds are limited, consider using online marketing to advertise and acquire exposure for your new business. It is an effective and cheap way to get your new business off the ground. I discuss six internet marketing techniques below. If start-up capital is scarce, no need to fear since it doesn’t take thousands of dollars to attract oodles of customers to your business using these online marketing ideas. These are time tested techniques to get your business the exposure it needs without spending a mint.

Put the power of the web to use - use internet marketing. Check out these simple tips that you can use to increase the exposure to your business without spending more than you can really manage to pay. Keep in mind, these methods require some patience and some elbow grease to yield appreciable results.

To make internet marketing work for you, you need to have a website. If you don’t already have one, then you’ll have to develop one or hire a web developer to make one for you. Your new website should showcase and promote your products and services. When your site is online, then you’re ready to put the following internet marketing tools to work:

1. Affiliate Marketing - This type of marketing requires you to attract affiliates that will develop small websites to direct web traffic to your site. In return, you will pay a percentage of each sale as a commission to the affiliate for referring you the business.

2. Links - Achieving a high ranking on the major search engines (i.e. MSN, Yahoo, and Google) for your website should be one of your primary objectives. One way of doing this is developing links to achieve higher ranking with the search engines. Exchanging links with other similar sites that have similar businesses as yours is the most effective method.

3. Newsletters - Newsletters are an effective method to establish an on-going relationship with your regular and new customers. Your newsletter should be brief, concise and written in style that is generally understood by all your customers.

4. E-mail Marketing - This type of marketing is one of the most established forms of online marketing. It’s also one of the most inexpensive methods to put to use. It’s not only a good way to stay in front of your customers, it’s also an effective way to keep them aware of your new products and services. Spamming has become an issue lately, so make sure you’re not spamming your customers since your site could get shut down.

5. Articles - Posting quality articles on your website offering value-added content on your products and services will get the search engines to index your website. Getting your website indexed on search engines means more directed web traffic to you.

6. Forums - Join online forums that discuss topics related to your products and services to expand your online reach. When you actively post comments and engage with other forum participants it builds your creditability and reputation providing your company more visibility via signature files. Signature files are a part of your every post. In addition, a link to your website may be included in the signature leading prospective customers back to your site.

Elliot Sidon operates a successful home-based internet business. Learn more about what he’s discovered on the best home internet business, or visit his site at http://www.topwebbiz.com to learn more about the top home business.