This the second part of my article entitled “Five Questions That Will Bring New Ideas For Your Business”. Do you want more ideas to benefit your business? If so, continue answering the next five questions.

The first five questions were: 1) In the next seven days what can I do that will fill in the blank 2) Regarding marketing strategies, which of them are being used successfully in your industry? 3) What would be five new ways to attain new customers? 4) How do I make it really easy for people to help me and who do I know that could really help my idea take off? 5) For only $10, how could I wow blank?

Without making you wait any longer, lets get started with Question Six: How could I automate XYZ?

The stage in which some people get caught in is coming up with product ideas on a regular basis. That’s why I asked Armand Morin, “Where do you get your ideas for all of your products?”

He laughed and said; “It’s easy. I’m lazy, so if something in my business is taking up too much time then I ask myself how could I automate it? Ninety percent of my ideas for products come from recognizing what is draining my time. I really just want to automate everything.”

This is a powerful question, that even the big internet marketers obviously ask themselves. How could you increase your productivity by automating XYZ?

Moving onto question number seven: How could XYZ be simplified?

Is it complicated to buy from you? Have you ever tried to buy from yourself and gone through the process? There are so many products that I’ve purchased that are absolutely painful to actually buy from somebody.

This happened to me recently actually. I was trying to purchase a server, a new dedicated server. The process the company was trying to make me go through just to purchase made me so frustrated that I ended up giving up and choosing a different company.

So they need to ask the question: How can they simplify the purchasing process for my customers?

This question could start as a piece of stimuli that will help you generate multiple new processes for your clients. Very powerful for the success of your business.

Question eight: Thinking about my target market, what product should I create to solve one of the problems they are experiencing?

A great tool to use for this question is the Ask Database. Alex Mandossian created this phenomenal piece of software. If you have it, use it. Use it to constantly ask people what problems they are having and make products that will solve them.

Being able to find problems and solve them is an attribute that all creative thinkers should have and use. Being able to solve someone else’s problem will always keep you in demand.

This website is extremely powerful and useful when finding problems. Make sure you write this down - it is www.Answer.Google.com

When you get to that website click on the most appropriate category for your business. Here you will see what kinda of questions people are asking in that category, those questions are also problems.

If you see a common question coming up, that’s a clear indication that many people are probably experiencing the same problem. That presents a need for a product to help solve that problem.

Ask yourself this question repeatedly: Could a new product solve one of the problems experienced by my target market?

Question nine: Watching Alex Mandossian present at a recent seminar I heard him bring this up, and it is a very powerful question. How could my current products or services by residualized?

It makes sense when you think about it - if your products and services are residualized then you will have a constant stream of cash coming in. Every week, month, whatever it is, you should be looking to getting paid more than once. You won’t have to worry about always finding new customers when you can leverage your existing ones.

Ask yourself that question: How could I residualize my current products or services?

Final question, the last thing I am going to leave you with is; with the products and services I have now, how could I increase their value?

Think about this and when you do ideas will come flowing out because you will now be thinking from your customer’s point of view.

Thinking from your customer’s point of view will really ignite ideas that benefit your customers. Your existing customer base is a fantastic source and you really should take the time to think about how you can benefit them. If you do, they are more likely to buy from you, tell others about your products and services and therefore create more revenue for your business.

That one question helped me get a 100% satisfaction from my very first seminar. Before anybody stepped in to that room, I asked myself: How can I increase the value of what I’m currently offering? And the people who came to that seminar got bonus after bonus after bonus. By the end, they were so wow’d with the experience of being at the Idea Incubator, that I had all of them coming up to me saying, “When is the next one? When is the next one? When is the next one?” And now they’re evangelists.

Even at the Big Seminar they were telling eveyone about the amount of value they received at the Idea Incubator and what a great time it was.

By asking myself how could I increase the value of my current offering, I now have a group of individuals praising my event. This only happened because I asked myself that question and put forth the effort to do so.

By asking yourself that question, new opportunities emerge with for your business, services and products.

That’s about it!

Hopefully you got as much out of this information as I did.

When your in the most need, may ideas come to you.

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The book offers a step by step progression through the processes and will be easy for even the beginning affiliate marketer to follow.This book is well laid out and easy to read.

The final chapter, and a surprise twist, is really amazing giving you an idea that is sure to make it one of the top 10 affiliate viral marketing programs this year.

Don’t miss out, get this book free.

Jim Spence - Internet Marketer

Have you ever thought that you eBooks could be used to generate multiple streams of income? Instead of having only one revenue stream coming from them, use a little creativity to really push how much you can get from each eBook.

More specifically, you could actually make money by selling advertising space in the particular eBook that you’re creating.

Example. There’s an eBook out there on how to design a wedding on a budget. The wedding industry is a multi-billion dollar industry. Let me ask you a question: Do you think some of the companies that sell products and services for people who are getting married would be interested in getting in front of somebody who has purchased a particular product on the exact topic that they have built their business around?

It sounds like a dumb question, but I want all of you to ask, ‘What other businesses would be interested in getting in front of the audience I will be attracting?’ It’s one of those creative questions that I urge all of you to constantly develop and ask yourself.

Just to ingrain it. For the target audience that I will be attracting, what other businesses would be interested in getting in front of them?

Once you start asking yourself this question all different businesses will come to mind. You may think of some of your competitors. You will also start to think of complimentary businesses who will want to provide their services and products to the particular market you’re marketing to by purchasing ad space in your eBook.

It is up to you how you put together you eBook with the ads. They could be scattered throughout, all together at the beginning or at the end. It doesn’t matter how you lay them out, it just provides you a method of generating revenue by selling advertising.

Adding value to your current costumers is also another thing you can do with your eBooks. For me I try to constantly work on developing and maintaining good relationships with the people on my email list. I don’t have a big email list, but I have a great one.

To maintain that relationship and provide my current costumers valuable information one thing I could do is create an eBook for them. It could summarize or give step by step directions on a subject that my email list has questions about.

Finding win-win strategies to add value to you and vise-versa is something I can always looking for so that my relationship with you and my list only gets stronger.

Keep your eyes out for what your target market are wanting to know, or what business questions they may have. All you have to do then is develop an eBook outlining the procedure, give more information or answer they questions to solve that particular issue and they will see it as you providing great valuable information. This is something you should be constantly thinking about how you can boost your current relationships with your customers and an eBook is a great way to do this and selling advertising within it benefits you as well.

Going into any business with that mindset about your customers and throw in a little creativity, all different opportunities for more profit will emerge!

Ideas will come to you when you explore the possibilities of creativity!

Creating an eBook allows you to use it to cross-promote it as a free bonus with another person’s services or products.

Now, I know some of you may be thinking to yourself, ‘What is he talking about?’It may sound a bit weird at first, but I mean exactly that. Approach people who are selling competitive products by asking them if they would like to add to their current package.

People are always interested in looking to add more value to their current products or services. Now you’re giving them a reason and a very easy way to add value to their current products or package.

What is in it for you? Cross-promotion of your products and services.

Think about how simple this is. Within your eBook you can talk about your own products and services, which will help you gain customers right?

One thing you do have to make sure you don’t do is make your whole eBook one big promotion about your service or product. If you do this it is doubtful that your competition will want to bundle it one, and secondly no one will take you seriously.

One of the strategies that I teach people when we go through the mechanics of actually creating your very first eBook, is I talk about how to integrate cross promotion within your eBook so it doesn’t come off like a sales pitch, yet you still get the benefit of informing people of your other products or services. So I want you to constantly think on that road, too.

Giving quality information should be your first and primary focus. By doing that it is a sales tactic on its own. When you give people good content they will learn to like and trust you. By doing that, it doesn’t hurt to also include information and a few links about your products though!

This is something you need to be thinking about all the time. Ask yourself how you can give your competitors your eBook, which will hit the same target market that you work within. You will be giving their costumers valuable information, but will be generating leads yourself through the information about yourself and products within the eBook.

So next time you create an eBook, try to think of other ways you can use it. This cross-promotion strategy is just the tip of the iceberg.

Ideas will come to you when you explore the possibilities of creativity!

Sometimes it is difficult to start, no one starts at the top. Almost all of us have to overcome one major obstacle in the beginning.

The obstacle for many people is getting their business marketed on a tight budget. Being creative can help you get through on a tight budget and by answering some of these creative questions you can learn how to do it.

Ask yourself:

1) How could I…

Start with another creative question like:

2) Who could assist me with This is a great question. Who could assist me with

Here’s another one:

3) Who would exchange for ?

Here’s another one:

4) How can I do this cheaper? or How could I do this faster? or How could I do this with less effort? or How could I do this without paying? That’s a great creative question.

Here’s another one:

5) Could I substitute ‘X’ for ‘Y’? What could I substitute to get ‘ABC’ instead of ‘XYZ’? Just think of whatever you wanted to do, how could you substitute for ‘XYZ’?

If you answer this question you will really be putting yourself in the mind frame of some of your unique and different customers:

6) If I was so-and-so, how would I solve this problem?

A good example: How would my mentor solve this problem? How would my four year-old daughter solve this problem? It’s a great question because it forces you to think from a different perspective.

I’ve answered these business questions myself and it has allowed doors to open in every direction, propelling my career to new heights and success to be and continued to be achieved.

Here is an example of how I used this creative questioning to overcome an obstacle early on in my career.

Right out of University I decided to become a professional speaker, speaking to high school and college students - which I still do on occasion - speaking on the topic of creativity because that topic helped me go from a University failure all the way to the top of my class, straight A’s, and named Most Outstanding Male of my graduating class. There was a big difference between what happened first year and my last year, and I attribute it all to learning the skill on the art of creative thinking, and I was very passionate about it.

Being a professional speaker and building a profitable speaking business was two things I didn’t know anything about though.

To try and learn the ropes I joined an organization called CAPS, The Canadian Association for Professional Speakers.

I remember going to one of the local chapter meetings and there was one guy there that was doing very well in his speaking career and I asked him, “What do I need to do to get to your level?” And he said, “Well Stu, it’s very simple. I’m going to give you three things to do. When you’ve done all three, then come back to me and I’ll give you some more.” I said, “Okay.”

“The first thing you need to do is surround yourself with people who are in the same industry as yourself. Join CAPS, it will help your business grow.” I said, “Okay.”

So I shelled out the $200 to join the CAPS organization. It was a squeeze for me. In fact, I specifically remember asking if I could put it on payments, which I did. I joined the CAPS organization.

The second thing he said I had to do was, “Get out to the CAPS National Conference.” As much as I wanted to go, it was on the other side of Canada, which meant more costs on top of the relatively expensive conference fee. At this point everything was expensive for me as I had no money. To get there I would have to pay for my flight, accommodations and everything else.

This is where I started asking myself some creative questions. I needed to find a solution. I started thinking about what I had, or could do, that someone else might want and need.

At this point I wasn’t speaking very often because I had just started my speaking business. This allowed me to have time. Time to be able to do other things for someone else.

I started to then rack my brain about how I could use that time to benefit someone else. By asking myself that question I came up with a campaign called, ‘Helt Stu Be Like You.’

This is how I used my creative thinking. The largest chapter of CAPS in my province consisted of about 75 people. I went to one of their meetings and asked if I could have 30 seconds in front of them.

This was something that nobody had ever asked for. While up there I said, “How many of you, at one point, started off as a speaker with no experience?” Of course everybody’s hands went up in the air.

The next question I asked was, “Out of all of you who have your hand up, how many of you have been to the CAPS national conference?” About 75% of the room kept their hands up.

I continued, “Of those who have been able to attend the conference, how many of you believe it would be beneficial for a new speaker, with no experience to be able to go?” Everyone kept their hands up.

I said, “Great. Because I am somebody with zero speaking experience that you just said needs to get out to that CAPS national conference.”

Then I said, “But here’s the problem. I don’t have any money. But what I do have is time. Here’s the exchange I’m willing to make and hope that you are willing to make as well. I’ve created a campaign called Help Stu Be Like You.” And I handed out these little flyers, black and white. Basically what I did was I printed two 8×6 flyers on an 8-1/2 x 11 sheet to save costs, and I just cut it right down the middle and I gave everybody in the audience one.

I continued to explain what my campaign was about, “This is what I am willing to do. I will do everything you as speakers don’t like doing or don’t have the time to do. Whatever it is, licking stamps, calling clients, writing sales letters. If you need me to I will come to your house and cut your lawn. All I’m asking in return for my time is a financial contribution of your choice.”

I could see some of them in the audience were just licking their chops thinking, “Oh my goodness. This is awesome. I’m going to get cheap labor.”

I finished up by saying, “Whatever you don’t like doing I will do, in exchange for an financial contribution of your choice. Everything I make from this campaign will go directly towards getting me out to the CAPS national conference.”

I finished explaining my campaign and immediately a gentleman at the back of the room stood up. He said, “Stu, I will pay for your entrance fee to the seminar.” Just like that, half of my costs were taken care of!

Immediately following that, another gentleman stood up and he said, “Stu, and I will pay for the cost to get you out there.” Boom, boom. Eighty-five percent of all of my expenses were taken care of just like that.

That is what being creative can enable you to do.

By asking myself that one creative question, I was able to come up with a creative solution that solved my problem of not being able to get to the national conference. By the time the conference happened all kinds of people had heard about my story and even had a story published about me in the national publication.

Ideas will come to you when you explore the possibilities of creativity!

Stay posted for more!