It’s been predicted that 78 million baby boomers will retire over the next 25 years, and the devastating effects will be felt around the world. If you’ve not heard about the baby boom crisis here’s what people have been saying and experiencing since 2003.

A group of researchers in Finland produced a report back in 2003 called, “Preparing for the Labour Market Change, Caused by the Baby Boom Generation”. It says that from 2010, the population will start to decrease, and by 2030 will have decreased by about 400,000 people, and that labour capacity will continue it’s downward trend through the 2010s, with 30,000 people walking out the door every year. And to make matters worse, we don’t have the young people to replace them.

However, Kevin Coyne from Coyne Partnership Inc. disagrees with this theory. He thinks that there is no loss to be had from boomers leaving the marketplace. As their slow departure will give the economy time to adjust itself.

David Walker, US Chief Accountant, would say otherwise. He’s noted as saying, that the US will see a major crisis in the near future, with the walk out of baby boomers, which will put the US economy on red alert.

You won’t be surprised when I tell you that, with so much hype comes a kind of apathy, and few companies are doing anything right now to get ready for the looming crisis and think business will be the same as before.

Hiding ones head under the duvet, and thinking this won’t happen to you is crazy thinking. And even if it doesn’t happen to you, it will certainly affect the companies you serve, which means it will effect you, one way or another.

If the figures are correct, this is a quick peak at what could happen in the next two years.

Buyers will stop purchasing your services in an effort to cut costs in an effort to slow down the threat of closure. And your once healthy list, slowly grows thiner as more and more of your clients face closure.

Fulfillment agencies, will feel the heat the most. As finding the right person for the job will become even harder than it is now. It’s estimated that things will certainly grow worse in this area, before it improves.

We can’t stop baby boomers retiring in their droves, but there are three key marketing tactics smart, forward thinking companies can put into place to protect themselves against the looming storm, and they are to:

– Get a grip on how the mass exodus could affect you — Design a powerful client profile — Create a focused marketing campaign to build strong relationships

Forward thinking companies who want to survive and thrive in 2008 and beyond, have no choice but to start preparing right now, and these three marketing tactics are the way to go.

Dan Kennedy is known in business and marketing circles as the “millionaire maker”. His fame comes from his results. He takes his clients and shows them step by step how to take and idea and turn it into money.

Entrepreneur Magazine says Dan Kennedy has 101 money making ideas for any business owner. One of the things that make Dan unique is his ability to take his principles and apply them to any industry or business. He currently works with clients in over 50 different businesses, industries and professions. In any given year, he’ll earn $250,000 plus in a single month just providing direct-response and direct marketing advice and strategy.

Kennedy’s value is best measured by what he has been able to do for the mom and pop business that is failing in every way. They’ll turn to Dan’s methods and in months will go from high debt to zero debt and revenues of over $200,000 a month.

Dan is best known, on the other hand, for his marketing consultations with billion dollar information marketing companies. He has been a prominent member of the Guthy Renker marketing brain trust for years. U.S. Gold credits Kennedy with increasing it’s sales by the millions.

Dan taught me the principle of total customer value. Basically, Dan stressed that it easier and faster and ultimately more profitable to focus on developing the existing relationships with current customers.

Taking this principle to heart, we revitalized two of our businesses to stability, then profitability, by becoming excellent at customer service. Part of that means learning how to deal with and engender loyalty in your after they have had a problem with something you are doing. Now there are definitely problem clients out there and they need to be fired as customers. But many times, it is a great client who may bring more future business, if you can make the situation right.

Customers can and do take offense to any number of things when it comes to doing business with you. Often they are upset with the product, the prices or the customer support. You can’t simply ignore their complaints. Start by acknowledging the problem and set about defusing the situation by:

Thanking them. Thank him/her for their comment, even if it was expressed in an impolite manner. Try to remember that their attack is not personal, and it’s best that you don’t treat it that way. Keep your composure and remain cool.

Starting your phrase with, “Let me see if I understand you completely.” Then restate the person’s complaint. This will do two things. First of all, it gives the person a chance to calm down. And secondly, it shows the client that you are truly listening and taking their concerns seriously.

Making sure you find one thing in their complaint that you can agree with. It doesn’t matter how baseless you may see their complaint, pick one major point you can agree with. Build your rebuttal on that point. As an example: “Well, Mr. Thomas, I can totally understand you being upset about the delivery being late. I will see to it that it doesn’t happen again. Now, about your other concerns…” This shows them that you are not defensive about the situation, and you would rather help solve their problem than make excuses.

Solving the problem. The only reason a client picks a fight in the first place is to let you know that they have a problem. It’s your job to play along and solve that problem. Remember, this is your chance to turn a negative situation into a positive one and actually gain your client’s loyalty.

I have no doubt that these lessons saved my business. Refocusing and staying locked on the concept of total customer value can, by itself, turn your entire business around. It can go from dull and pain inducing to exciting and profitable. Dan’s “Magnetic Marketing” is loaded with these sorts of techniques. Simple, inexpensive if not free, and having a quick noticeable impact on profits.

Dan backs up Magnetic Marketing with a full year’s money back guarantee. Anytime you want to send it back, there will be no hassles, just a full refund. I think that many times, the student really has to be ready for the right teacher appears. With a new business, with limited money to lose, missteps or wrong trails can destroy you before you even start. If you are already going, but just haven’t solved the riddle of how to market for big money profits, you might be ready for Dan Kennedy and the magic of Magnetic Marketing. It could make all the difference and you have nothing at all to lose.

Simply walk the path of the millionaire business men. I am betting Magnetic Marketing and all Dan’s other real world profit making teachings will be the bedrock of your business and all your future businesses.