1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.

2. Tell your prospects that you offer a lower price. If you can’t afford to offer a lower price you could always hold the occasional discount sale.

3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.

4. Tell your prospects you’ve been in business for a longer period of time. People think if you’ve been in business longer you have more credibility.

5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you target the senses you’re triggering human appeal.

6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don’t have much room where they live.

7. Tell your prospects that your product lasts longer. People don’t like to spend more money purchasing replacement products all the time.

8. Tell your prospects that your product is easy to use. People don’t want to buy a product that they have to read a 100 page instruction manual.

8. Tell your prospects that your product is easy to use. People don’t want to buy a product that they have to read a 100 page instruction manual.

10. Tell your prospects that you stand behind all your products. People want to know that you back- up any claims you make about your product. —-

Well there is a lot of truth in what you have heard. Pay per click will allow you to make money quickly and easily. It can really boost your business. But the real truth is this, at the back of every profitable campaign is a master mind who has spent a lot of time and trouble to make this method work.

It is critical to the success of your campaign that you choose the right search engine. Your obvious choices would be Yahoo Search and Google Adwords, as these are the biggest and best pay-per-click programs. However it is wise to note that there are other search engines out there. Pay Per Click Universe has done research into this and come up with these top 10 pay per click engines.

1. Google

2. Yahoo!

3. ABC Search

4. Search Feed

5. 7 Search

6. MIVA

7. Enhance Interactive

8. Findology

9. Microsoft adCenter

10. Ask.com

Smart marketers will be able to utilize all of these programs and will see which ones work best for their business.

Choice of keywords is critical to your pay per click success. Your choice will be determined by 2 types of keywords; tight niche ones that will bring a small amount of traffic but only a few sales and general ones that bring a large amount of views but a lot of wasted leads. Popular keywords can be found by looking at the search engine database, but do not rely on these alone. This is because these popular keywords will bring a good stream of views but not many sales.

After you have completed your keyword research you will now have to begin thinking about bids. Bear in mind that the highest bidder will get the best position. After all the search engines must make money too. The more money you invest the better the exposure for your ad. It is critical to your success to be positioned among the first 5-10 pages of search results, as searchers will not go beyond this range of pages.

In the last you need to understand that you will need to pay close attention and micro-manage your campaign. Attention to detail is a must and you need to be acutely aware of every part of your campaign. Tracking sales conversions is a must. Adjust test and be sure that you nip problems in the bud, before they get out of control.

When you do your research and micro-manage your campaign you can make a lot of money with pay per click marketing. However it should also be noted that you would be experimenting a lot. It is important not to get disappointed if you do not see profits immediately. It just takes a little patience to succeed.

So make use of these points and make them part of your action plan. A little work initially will pay big dividends. Using more than one pay per click engine will expand your business and increase your sales.

Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.

You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you’re selling.

1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.

2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

3. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

4. As you’re skimming through this, you’re beginning to think you have nothing to lose and everything to gain by trying out our product.

5. As you’re scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.

6. The more you keep reading our ad the more you feel it would be a waste to let this opportunity slip by.

7. The more you review our ad the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.

8. You don’t know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

9. You don’t realize it yet but, in a few short minutes you’ll realize that you can’t put off this vital purchase and then you’ll be yanking out your credit card.

10. As every word you read travels from this ad to your brain, you start to understand just how much our product could benefit your life. —-

Pay per click advertising is the latest and greatest thing to hit the Internet. It seems that everyone wants to give it a try. The concept of just writing an ad and leaving the work to the search engines is very tempting to advertisers.

It looks as if the marriage of advertiser and search engine is really made in heaven. The advertiser just has to create an ad then pay the search engine a small fee to do all the legwork. The search engine will find potential customers through keyword searches. When a searcher enters the keyword into the search engine the related ad will be seen along with the search results.

But do not be fooled! Pay per click is not quite that easy. This is because a certain amount of keyword research needs to be done. You cannot get away with plain tracking of the ad. Many popular keywords bring up a vast array of pages in one search result. On average the searchers will not look through more than the first 5-10 pages. This means Your ad must be shown in the first 5-10 pages range.

A second thing to consider is the fact that the amount you bid per click on your keyword will be the deciding factor for how you are positioned in the search engine. With the old form of advertising you would be paying for the length of time you wanted your ad to be seen, not the mount of traffic it created. The drawback with this form of advertising was that it could cost a lot of money.

Next came pay per click advertising. It was a simple idea; advertisers were charged a small amount of money every time somebody clicked on their ad. Advertisers would earn more if they had a larger amount of clicks. The next step was to get a good position for your ad. In order to achieve this the advertiser would need to make the highest bid.

You need to be careful with pay per click advertising. This is because costs can soar and before you know it you are out of a lot of money. This is because ads that are in good positions will generate a lot of traffic, which does not always convert to sales. This will turn out to be very costly.

There are a lot of stumbling blocks with pay per click advertising, especially if you are new to the game. It is nothing like the easy ride the ads tell you about. However there is a ray of light in that there are many places you can go to get assistance and there are also other marketing options you can consider.

It is important not to rely on one source for promoting your business. Savvy marketers use multiple ways to market their businesses and rapidly develop them into profitable concerns.

An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related. For example: if you’re selling a computer you could add in software, hardware, computer furniture, etc.

There are many ways to go about choosing the right products or services to bundle into one package. You could survey your customers and see what products or services they would like you to offer in the future. Spy on your competition and see what products and services they’re offering or not offering. If you would like to, bundle unrelated products or services together, ask your customers which ones would be of interest to them.

Bundling can also increase your target markets which in return would give you a larger audience to sell your products and services. For example: if you’re selling a baseball magazine you could add a free baseball when someone buys a subscription. You’re now targeting people who want the baseball magazine and those that want to play baseball out in the yard. Some people buy a package deal just to get one of the products.

There are many sources where you can find products and services to create a package deal. You can buy them from wholesalers or drop shippers. You can buy the reproduction/resell rights to other people’s products.

Team-up with your competition to create a package deal. You could joint venture or cross promotion deal with other businesses. You could also create your own products and services. Be creative! —-

A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.

1. They can give you new ideas on how to advertise and market your product or service to your targeted audience.

2. They can give you ideas that could help improve your current product or service. For example, you could make it smaller, faster, heavier, etc.

3. They can give you ideas for new products or services to develop and sell. For example, a new gift wrapping service for your products.

4. They can help you solve lingering problems with your business. For example, you could give your employees incentives to solve slow production

5. They can give you new ideas on how to cut costs and save money. For example, you could recycle damaged or old products instead of trashing them.

6. They can find new ways to improve your current customer service policy. For example, hire extra operators so you don’t have to put anyone on hold.

7. They can give you new ideas on how to get the most and best out of your employees in the less amount of time.

8. They can give you news ideas for upsell, back end and add-on products to sell. For example, you could upsell a video when selling your books.

9. They can help you find new ways to stay ahead of your competition. For example, you could give your customers free shipping.

10. They can give ideas for raising your employees morale. For example, you could hold a party, give them a holiday bonus, give them a free day, etc. —-

Article writing is a powerful and effective way to build your list, whether you’ve thought about it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Increasing viral marketing efforts through article writing is a powerful method. Your articles in a very real way are a means to prove your expertise in your area of knowledge about the topics you write about.

So how does article writing help build your list exactly? By the resource or bio box that you attach to the bottom of every article. This included a short description about yourself and your business along with the URL of your website, thereby driving traffic to your site.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found to be worthy, webmasters and ezine publishers will publish your work on their sites and ezines to be seen by their readers. Those readers will see your resource box and there you have it, viral marketing for your site.

To start with, submit your articles to article directories and submitter sites that have been around and are established. Do a simple online search for these as there are many great ones out there to choose from.

Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.

Your customers could write diary entries about goals they have reached using your product, the positive emotions it’s given them, the fears and worries your product has taken out of their lives, how bad their lives were before they bought it, how it has helped other people in their lives, etc.

Your customers could update it daily, weekly or monthly. It will depend on how often they use your product. You could publish the diary right in your ad or link directly to the diary. You could provide the people with web space for writing the online diary or have them e-mail you the diary entries for you to publish.

You can make the online diary extra persuasive by also including customer’s personal profile, pictures, online video of them using your product, net audio of them talking about your product, even scanned handwritten letters, etc.

An online diary would likely outsell the common testimonial because it’s updated on a regular basis and reveals more personal information. A diary is considered private which would make people more curious to read it and believe it’s legitimacy. —-

1. What will be the title of your ebook and will it have a subtitle?

2. Will you be the only author or will there be other co-authors?

3. Will you publish a print version of your ebook?

4. How many pages will your ebook be?

5. Will your ebook contain graphics, pictures or charts?

6. Will your ebook include an appendix and index?

7. Will your ask other authors to contribute related articles to your ebook?

8. What file formats will your ebook be available in; text, pdf, exe, html, etc.?

9. Will your ebook be sold as a product or will your ebook be used as a promotional tool?

10. Who will be your ebook’s target audience?

11. What major benefit does your ebook give your target audience?

12. Will you offer your prospects a guarantee and testimonials to read?

13. Will you include a bibliography about yourself in the ebook?

14. What personal information will you include about yourself in the ebook?

15. What colors and graphic(s) will be included on the ebook cover?

16. Will you let your prospects read free sample chapters or excerpts to entice them?

17. Will you turn the ebook into other information products like videos, audio books, teleclass, etc?

18. What type of payments will you accept for the ebook?

19. Will you allow others to give away your free promotional ebook?

20. Will you be selling the reprint rights to your ebook? —-

1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.

2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.

3. Cross promote your products and services with other businesses that aren’t competition. You will reach a wider audience at less cost.

4. Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost.

5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising and spend more money on guaranteed sales.

6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc.

7. Out source part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.

8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy include on it so others can give it away.

10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc. —-