Link building can be long and tedious. Due to this, it is essential to set aside the appropriate amount of time and resources for the process. Knowing what misconceptions there are regarding link building, compiled with your own creativity, you can go far in link building.

When deciding which links to use, you would normally consider Google PageRank and relevance. Both can be important, but should not be the sole reasons in the link building process.

Google PR, or PageRank, is the ranking that Google gives a specific page that it crawls. PR is useful in a general sense for showing a site’s range and scope. If you try to decipher the differences that make a PR3 and a PR4 you will go batty, and that is not conducive to link building. Additionally, PR is not a good representation of Google’s system, since a PR0 link can prove equally as useful as one from a PR3 site.

The common way of thinking is that the most valuable links come from the ones with similarly themed, relevant pages. Although true, taking that for face value can encourage missed opportunities. The best links can be found on like themed sites, or within the same industry, but links that aren’t can be useful, as well. Use common sense, but just because a link is not the same theme as yours, don’t bypass it.

If you can cultivate your intuitive skills in placing valuing inbound links, without relying on PR, you will raise links to your site naturally. It will also make your link profile more natural looking.