We’ve all had those questions in our business that either stop our train of thought or slow our level of productivity down. Ranging from product creation, affiliate marketing, teleseminars, financial matters, I know in my own business I’ve come upon hundreds of business questions that I wish I could know the answer to. So, in this article I am going to answer two questions I’ve had about product creation.

First question:

When launching a product that includes teleseminars and monthly send outs, how much of the product should I have completed and how much lead time should I allow?

Product creation will always take longer then you expect, so make sure you try and give yourself as much lead time as possible.

Let’s take for example a 12 month course. For that type of product I would give yourself a three to four month buffer and continue to stay that far ahead throughout the course as it goes along. By doing this you will keep yourself in a real safe zone.

Unfortunately, that is the reality of creating products, there will be hiccups along the way sometimes. It is better to be ahead of the game then to get caught up with problems that sometimes arise with packaging and delivery.

So the reality is expect it to take longer than you think and give yourself a buffer zone and try to get the product created as quick as possible. That is going to be your number one focus as far as just getting it complete and staying ahead.

Second question:

Do you have any suggestions for a quick way to create a product to sell on a topic that I am an expert on.

There are a variety of ways to do this, even when you may not be an expert on the topic. A teleseminar series is a very easy and fast method of creating a product. From personal experience, I have just started selling courses for the first time as a a teleseminar series. From those calls I can then turn them into a series of products. Those calls that not been created before, but as soon as they were conducted, those calls were transcribed and a course was built from there.

This is definitely something you can do and a method that I would suggest to make things easier is to map out what content you want to teach about and put it in a modular format. This model makes it easy to create content. Once you have a major topic for a particular module you can then dive deep into all the individual strategies that fit under that category. You can really crank out a lot of valuable information pretty quickly this way and by using the call itself to create the content you don’t have to have it ahead of time.

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