If you do business online, then you know that your sales copy can mean the difference between making a ton of money and just breaking even.

While some business owners choose to learn the ins and outs of writing effective sales copy themselves, most of them would rather just pay someone else to do it.

But finding the right freelance copywriter can sometimes be much harder than you’d think.

So what do you need to know to make sure you’re making the right choice when it comes to hiring a freelance copywriter?

Here are just a few important tips:

1. Don’t Ignore the First Impression

You’ll find a long list of different personality types in the copywriting world. Some are meek and mild and some think that you owe them 50% of your business just for taking your call.

Here’s what you need to keep in mind, “How they do anything is how they do everything.”

So if you get some clue or feeling not to move forward with someone on your list of potential freelance copywriters, don’t ignore it.

2. Who Cares Who You Hire if They’re Making You Millions?

When you’re looking for a good freelance copywriter, you want to find out about the successes they’ve helped their clients create.

But most sales letters don’t bring in the millions… at least not right away. Testing and tweaking are often required. And it’s during those times that the quality of your freelance copywriter will make a huge difference.

If your freelance copywriter chooses to blame your or your business for the results, rather than the writing… that’s something that can really get you frustrated. And it won’t make you any money at all.

So when you’re interviewing your list of freelance copywriters, don’t forget to ask what happens when a promotion creates less than stellar results.

The answer to that question will help you make a smart hiring decision.

3. Results Guarantees: the Sign of a Crazy Freelance Copywriter

No freelance copywriter can guarantee you a certain level of results. If that’s what you’re looking for, the only takers you’ll find are writers so desperate, they’ll say anything to get your business.

If a potential freelance copywriter showers you with promises of big results, run the other way. They either don’t know the nature of the business or they’re just saying whatever they have to to get your business.