by Cary Cavitt

Every once in a while we are given the privilege of being served by what I like to call a customer service superstar. They are the people who consistently offer an excellent experience for their customers. We will never know when we will be given the honor of being served by one of these rare gems. It doesn’t matter where we may be as they are dispersed throughout the marketplace. We will also know that we have been served by them as we walk away being pleasantly surprised by the great experience.

So what is it that makes them so different to be bestowed with the title of a customer service superstar? Is there something that gives these people an edge when it comes to serving others? The very first thought that comes to mind in answering these questions is that customer service superstars have a way of making us feel valued. They give us the impression that we are the most important person in the world at while serving us. We also tend to walk away feeling like a VIP.

It doesn’t take long to recognize that these superstars live a life that is focused on others. This alone makes all the difference in how the service is perceived. The customer walks away feeling that the service representative was not working simply for the paycheck. In other words, customers feel that someone actually cared that their experience exceeded what was expected.

The reason that they exceed at serving others is because these superstars are sensitive to the needs of the customer. They have an innate ability to know how the customer feels and what his or her inward needs are. Their gift of making customers feel comfortable allows the whole experience to be enjoyable. The superstars also find new ways to give the customer a positive memory of the service received. Let’s now turn our attention to five simple secrets that will uncover these superstars of service:

1. Superstars maintain a positive personality

If we are to be customer service superstars, it is paramount that we stay away from a negative attitude at all costs. I have never met what I would consider a superstar who did not have a great attitude. It just goes with the territory. Their outlook on life is refreshing and positive. This is one of the top reasons that they are great at serving others. Customers’ walk away feeling revived in the presence of these superstars. This is because the refreshing atmosphere creates a more enjoyable experience for everyone.

In reality, it is the customer’s perception of the service that truly counts. If they feel that the service was average, then it was average. Understanding this point will be a major benefit if we are to improve in the area of service. When we show ourselves to be positive, the perception of the service will always improve for the better.

2. The superstars are excited to assist others

How many times have you been served by a person who lacked enthusiasm? How did that make you feel? In all likelihood you probably walked away feeling that the product or service being provided was average or below average. The reason for this is that the halfhearted person serving you dampened the whole experience. This is the power of lackadaisical service. Enthusiasm has a way of making the service experience more worthwhile. As customer service representatives, our goal is to make the overall experience enjoyable for the customer. One way of doing this is to be excited to serve them. If our job is to assist others, then by all means make each person feel as if they were the most important person in the world.

3. The superstars respond quickly to the customer

In order to keep up with our customer’s busy lifestyles, we need to serve in a manner that reflects efficiency. They want us to respect their time by taking care of their immediate needs in a way that conveys quickness and professionalism. Our goal is to show that we can be trusted by offering them service that expresses that we respect their time. By showing that we value our customer’s time, we are essentially building the trust needed to win them back in the near future. We will also consistently offer five-star service by being professional and serving in a manner that conveys that we respect their busy schedules.

Customer service will automatically improve when we convey that we respect our customer’s time. Our best moments of being a customer always include feeling that our time was respected. The person serving us gave the impression that our time was important and quickly took care of our needs. I am convinced that the only way to project five-star service is to show our customers that we respect their time by serving in a highly professional and efficient manner.

4. The superstars strive to be their best

Another characteristic of a customer service superstar is the motivation to be the best that they can be. They are driven to offer their customers an outstanding customer service experience. By focusing on becoming their best, they cannot help but serve with passion and enthusiasm. Their inspiration comes from an inward drive to excel and offer the best to their customers.

It is always impressive watching a service superstar performing on stage for his or her customers. They consistently have a way of giving 100% to their customers and offer them a great service experience. These superstars give the impression that they not only enjoy their jobs, but that they genuinely enjoy serving each customer.

5. The superstars show attention

Comparable to being efficient with our customers, giving them attention also expresses that we care. By simply being attentive, we are telling our customers that they are important and deserve to be treated with respect. The power of giving attention is that it also conveys a certain level of respect. We must also remember that most customers enjoy playing this role because of the anticipated attention that they are hoping to receive.

Teach these five excellent traits into your training and begin to see your service improve instantly. Your team will begin to outshine the competition and your customers will also become your best advertisers simply because of the exceptional service received.

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