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Archive for June, 2008


Ten Detailed Tips and Guidelines for Video SEO

Jun 10, 2008 Author: Mark Robertson | Filed under: Internet Marketing
by Mark Robertson

We all have seen the research that has been pouring out all over the internet with regard to the growing popularity of online video content. Internet users are consuming online video content at a rate greater than previously predicted. And, consumers all over are learning to produce and share online video content. Video can often be a more effective means for a producer to get a message across than typical offline or online content. In order to take advantage of the opportunity that exists today with regard to online video, one must learn the tips and techniques that can be used to allow for greater discoverability of online content - this is called Video SEO or video search engine optimization.

1) In order to have your video more easily discovered, one very popular technique is to submit a text transcript along with your video for users and for the search engines to understand and index your video more easily. Use a keyword rich title for the transcript and be sure to include an introduction or summary that describes the video content in text form.

2) Don’t forget to encode the keywords you are targeting into your video. Try to use the word “video” as much as possible, make sure the word “video” is used in your title, description, meta data etc.

3) Search engine crawlers rely a lot on the link texts to figure out what the video is all about as they are not capable to figure out the contents of the video otherwise. Therefore it is advisable to get as many back links as possible for your video.

4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.

5) If you are hosting the video on your own site, it is advisable to do your best to utilize a player that is not flash as search engines have difficulty understanding flash content. That being said, it will be difficult to empower video on your site without a simple flash player. If you can not get around it, do your best to take advantage of the other SEO techniques since search engines cant understand the flash technology.

6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.

7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.

8) When hosting videos on your own site, keep your videos one per page and put all the pages with videos into one directory. This combined with a video sitemap will help search engines find and index all of your important videos.

Beside the above mentioned points there are few more points relevant for the optimization:

9) Always make sure viewers are searching for your targeted keywords regularly. If not, try to find the closest related keywords being searched.

10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or purchase.

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Your Online Home Business -Four Secrets to Success

Jun 10, 2008 Author: Simon Whincop | Filed under: Internet Marketing
by Simon Whincop

Do you want your online home-based business to to get massive attention and realize a huge profit? If so, you need traffic - and lots of it. Traffic is the lifeblood of your online home business, so here are some tips on how to build and maintain it:

Step #1: Optimize Your Site

Imagine if your prospective customers found your website near the top of search results whenever they typed in keywords relating to your home-based online business! You profits would sky rocket! Could you make this happen to your website? The answer is yes! Using SEO.

SEO, or Search Engine Optimization, is the process of increasing the volume and quality of website traffic from search engine results for targeted keywords. Using these same keywords throughout the body of your pages’ content will help search engines pick up your site.

Major search engines such as Google provide information and guidelines to help with site optimization. There are many keyword tools available, one of the best being Google’s own: http://www.goodkeywords.com. (And it’s free, too!) Avoid single words, as these are too broad. Choose phrases relevant to your online home business - the more specific, the better.

Be wary though: overstuffing with keyword phrases creates website pages that feel unnatural and unwieldy. Using the natural occurrence of a word or phrase in the writing offers slower results than keyword stuffing, but they are long-term results that offer visitors real information.

SEO mean a lot more than just slotting in a few good keywords into your website. It can also involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from spidering your site.

Step # 2: Back-Link Your Website

Building up your link popularity is essential to developing a good relationship with the major search engines. To do that you need to establish as many inbound links as possible, preferably from highly respected directories, and from websites and directories related to your niche.

Many webmasters establish links by emailing other webmasters with websites of a similar theme to ask for a link exchange. Some websites will do this job for you. A word of caution: search engines regard two-way links less favorably and do not treat them as positively as one-way links.

Step # 3: Become an Article Marketer

Including an article page or even your own article directory is an excellent way to with relevant content and rich information, which is what search engines such as Google look favourably upon. Google’s Blogger is easy to set up and use, and providing a link to it on your site immediately adds content that is likely to be constantly updated and renewed.

Getting your own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence. Software such as Instant Article Wizard available to help you write articles yourself. Alternatively, you can purchase Private Label Rights material relevant to your online business.

Once your article is ready add a “resource box” to the end of your article. The resource box is your opportunity to advertise your website, so in this box you need to include at least one URL to your site. Then submit your article to a number of high quality article directories.

Remember quality articles will drive the curious to find out more at your website.

Step # 4: Start an Email Campaign

A vital element of any home-based online business is setting up an Opt-in email campaign.

Opt-in email involves of having potential customers sign their name and email address in a prescribed box in exchange for information about a product or service they are interested in. This is done through the use squeeze page designed expressly for the purpose of harvesting email addresses of interested prospects.

An autoresponder is a program designed to send emails out automatically to these customers. It will send out a series of follow up emails that you have created, at pre-programmed intervals. Customers in your list are your lifeline to referrals and future sales. Your ongoing relationship with them via your email campaign builds TRUST.

To succeeed, all home-based online businesses need one thing: traffic. And that comes with hard work, coupled with expertise. Entrepreneurship and owning your own home based online business is not for the faint-hearted. However,if you are willing to use these techniques, preferrably focussing one at a time, you really can make your dreams come true.

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Wealthy Affiliate A Review of Wealthy Affiliate

Jun 10, 2008 Author: James Comer | Filed under: Internet Marketing
by James Comer

My Wealthy Affiliate Review is going to look at exactly what Wealthy Affiliate is about and what you are going to find in the members area of Wealthy Affiliate.

You’ll have a good idea of just how successful those who go with Wealthy Affiliate really are.

Wealthy Affiliate is a members only website that goes VERY in-depth in order to teach you the how and most importantly the “Why” of marketing. This is the key to getting inside your potential buyer’s minds. You’ll learn everything from adwords (and why most everyone else is doing it wrong) to article marketing.

You’ll meet other successful Wealthy Affiliate members in the private forums and others that are on their way to becoming successful, just like you.

Once inside of Wealthy Affiliate, you will be able to access many training resources and tutorials all designed to make you a master at internet marketing. You’ll be taken from beginner all the way to advanced levels. You’ll find these tutorials VERY informative and beneficial to you or anyone who is going to start or continue making money online.

As a Wealthy Affiliate member you will also have access to Google Adwords keyword lists and websites that are already proven to be able to make money. You are going to get access to tools that allow you to spy on your competitiors to find out just what they are profiting from and how they are doing it.

Kyle and Carson,- the owners of the Wealthy Affiliate Community are always willing to help you out personally. If you request it, via private message, they will even for as far as to login to your Google Adwords account and let you know how you can improve your campaigns to help you improve upon he things that you may already be working on. Kyle and Carson are already both web millionaires in their mid 20’s who’ve setup the Wealthy Affiliate University in order to help the normal guy or gal follow in their footsteps.

The members forum over at Wealthy Affiliate is chock full of lots of helpful information. If you need any help from other members regarding certain matters, there are always people willing to help you.

When you are trying to get a successful home business going or perhaps you are just wanting to make a little bit of money online- then Wealthy Affiliate is something that you will want to take advantage of. They are now giving away free hosting for as long as you are a member. I don’t know if this off is going to be around for long.

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Wealthy Affiliate Reviews

Jun 10, 2008 Author: James Comer | Filed under: Internet Marketing
by James Comer

My Wealthy Affiliate Review is going to look at exactly what Wealthy Affiliate is about and what you are going to find in the members area of Wealthy Affiliate.

You’ll have a good idea of just how successful those who go with Wealthy Affiliate really are.

Wealthy Affiliate is only open to members. In the member’s area you will learn very advanced techniques about things such as adwords and article marketing, and a whole lot more.

You’ll meet other successful Wealthy Affiliate members in the private forums and others that are on their way to becoming successful, just like you.

Once inside of Wealthy Affiliate, you will be able to access many training resources and tutorials all designed to make you a master at internet marketing. You’ll be taken from beginner all the way to advanced levels. You’ll find these tutorials VERY informative and beneficial to you or anyone who is going to start or continue making money online.

As a Wealthy Affiliate member you will also have access to Google Adwords keyword lists and websites that are already proven to be able to make money. You are going to get access to tools that allow you to spy on your competitiors to find out just what they are profiting from and how they are doing it.

Carson and Kyle the owners over at Wealthy Affiliate very often will help people via the private messaging system. When you ask for it, they will even go and login at your adwords account and advise on what they think would help to improve your campaigns. They can help you tweak up a notch what you are already doing. Kyle and Carson- both already internet millionaires in their twenties- have set up Wealthy Affiliate forum so they the average person can get the a leg up in following in their footsteps.

The members forum over at Wealthy Affiliate is chock full of lots of helpful information. If you need any help from other members regarding certain matters, there are always people willing to help you.

If you are trying to get a successful home business up and running or you just want to make some money online, then Wealthy Affiliate is something that you may want to take a look at. Free hosting is now provide to all members who sign up. I don’t know if this offer will last long.

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Quality Online Marketing Courses? Accelerate Your Web Success

Jun 10, 2008 Author: Dennis Stokes | Filed under: Internet Marketing
by Dennis Stokes

Do you want to quit your job and have your own home based Internet marketing business? It’s a dream many want to see happen. It can be real if you want it bad enough. If this is true for you, then you need to start off right by getting one of the many quality online marketing courses available. With the right information and tools you can equip yourself with the know how to actually make it happen. Just make sure that you don’t get duped into systems or courses that are junk.

You can be rest assured that there is money to be made on the Internet. I know a guy that makes a bundle online month after month. His name is Dave Valliere’s and some would put him on an elite status of income earners. What’s typical of him and most of the successful business on the net is they all started just like you.

He had big plans to make it online and jump right into the fire by quitting his job and working his online business full-time. He’d tell you in a heart beat that he probably shouldn’t have done that. But he did and he struggled big time. Month after month he made little and his debts grew. He was backed up against the wall ready to lose his house when he made a break through and his business started rolling and has been ever since.

What changed that gave him the ability to make a living online? Well he was able to put together the pieces and then it clicked for him. With these struggles there’s some advice he passes on to others wanting to follow his path (without the huge struggles of course).

So what is his wise counsel?

Learn from someone that has already been successful. Take the time to get one of the many quality online marketing courses on the web. Then you need to learn and and utilize everything that is taught you.

If you are thinking of obtaining an Internet marketing course then you are making a great decision. There are some real quality programs to choose from and what’s best for you is only for you to know. I’ve included some guidelines that can help you make the right choice.

1-If you don’t believe you’ll be successful then your right! Online marketing courses need to address the mental aspects of success as well as the marketing skill needed. I’m sure you think this is a little hokey, but hear me out. Everything that is accomplished in this world was first a thought. It doesn’t matter how much we know, if we don’t think it will work then we’re right.

2-All of these online marketing courses must have information so you can build a solid foundation. Besides this you need plenty of advanced techniques to get your business where you desire it. A good course will be broken down into a doable step-by-step format with a way for you to build your success from the ground up.

3-Whomever of the online marketing courses that you use must have credibility. If they use the techniques they teach you and have proof of there success, then that is a lot better than someone that put together a book compiled from a bunch of techniques out there that he or she may or may not even use.

I’ve tried many different techniques and methods. A lot of them look great on paper but as I attempt to make it work I find that it just doesn’t. It could be me, but a lot of times the recipe is just not complete. The author isn’t willing to really let me in on his secret or it’s not his method at all and doesn’t even use it.

4-Of all the online marketing courses, the ones worth investing in are the ones in whom the author really wants you to succeed and gives you every single detail that he has implemented to make that method work.

5-The online marketing courses that are really good have many ways to be taught. They have written material as well as video and audio. Some things just can’t be described in words and needs to be seen or heard. If I’m building a web site it really helps to see someone else actually doing it on video versus reading it. Just keep this in mind when doing research.

If you can learn a method in many ways, you have a better chance of learning and applying it correctly.

6-I’m sure after you invest in a course you want to have free updates. I know I do and many web-based courses have this feature.

7-Every one of the excellent online marketing courses will take an investment. Prices can vary and doesn’t in my opinion make a course better or worse based on the cost. You should look for a strong guarantee and remember it could qualify as a business expense you can write off. You need to consult a qualified accountant to find out.

To summarize, the right mindset and desire to succeed are critical for your success. Combined with one of the good online marketing courses will finally give you the education and tools to succeed in your home based Internet marketing business.

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PPC Management UK - What to Expect

Jun 10, 2008 Author: Maxine Stirling | Filed under: Advertising
by Maxine Stirling

Using some highly concentrated online marketing PPC campaign is a great strategy for improving sales in the UK. But occasionally the necessary time to manage a PPC campaign is just too much to handle without some outside help. If you reach this point, there are several available PPC management companies in the UK that offer varying types of campaign management service. This article talks about what they offer.

When a company offers PPC campaign management, they are usually offering to do 3 things for you. First, they will do a careful keyword analysis for keyword and keyword phrases related to your industry. Most access similar information to do this, and therefore will draw up similar results. The PPC management UK company will attempt to create the best possible mix of high-volume keywords and very targeted keywords, giving your campaign some diversity and, ultimately, giving it the best chance for success.

The next thing that most PPC management companies UK will offer is an ad writing service. Though this varies based on the company, most reputable PPC management companies will afford you this option for an additional fee. By writing different text ads for each keyword group, they should be able to increase the relevance of your ads, and subsequently increase the amount of clicks you get. And by providing a more specific ad, your clicks-to-sales conversion rate will likely improve once customers arrive at your sales page.

Lastly, PPC management companies will offer to manage and track every aspect of your PPC advertising campaign and report these results back to you. This is probably the most valuable service to most companies, because it saves them so much time. Continually monitoring a PPC campaign and making the appropriate adjustments can be an extremely arduous and time-consuming task.

After you examine the core features that PPC management companies offer, you should determine if this type of solution is a good solution for the needs of your campaign. A general rule of thumb is to think about the size of your campaign, and do it yourself it is on a smaller scale. If you have a limited budget, hiring out a professional company can quickly erase any potential margins you may have had. But if you are implementing a larger scale campaign and simply do not have the time to manage it, utilizing a PPC management UK company can be a smart choice. Just bear in mind that you will probably be charged twice - once as a set up fee (and more if they write your keyword ads) and then as a percentage of your monthly budget. If you are conducting a smaller campaign, these charges may not be worth it.

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Japanese Tattoos: The Hot Looking Japanese Dragon Tattoos

Jun 10, 2008 Author: Sara Smith | Filed under: Graphic Design
by Sara Smith

Truly one of the most majestic and magical of all the mythical beasts the dragon demands the attention it constantly receives in the world of tattoo designs. Dragon are prevalent design and symbolic elements throughout Asia including Chine and especially Japan. This has lead to a great deal of Japanese and Chinese artwork to use this mythical beasts as a central theme in their tattoo design work.

Japanese Dragon Tattoo Possibilities

There are really an endless number of possibilities when considering getting a dragon tattoo design. The size, style and location of the dragon can greatly change and enhance the symbolism behind the design. For example a dragon with fiery red eyes wrapped around a large sword might represent strength and power. Yet on the opposite end of the spectrum one depicted flying high in the clouds above a lake or the mountains might be a symbol for peace and freedom. What your dragon will symbolize is really dependent on the design and style you choose to give the dragon.

Dragon History In Japan

Dragons are a fundamental mythical animal or beast tot he Japanese people. In the Japanese language dragons are referred to as “Ryu” or often “Tatsu”. They of course are large yet slender serpent looking creatures. Often they live around large bodies of water such as the ocean of a big lake. They are well respected as a creature that has tremendous power and therefore the Japanese believe that the very first emperor of Japan had descended from a dragon and therefore is partially god himself.

Throughout Asian the dragon is a very significant animal that is part and parcel f the culture. In Japan like many other countries that Dragon is a sacred animal that has always inhabited the earth. There are numerous stories, myths, and legends as well as extensive art and design work.

One can see the long history and importance role that dragons play in the prevalent use of dragons throughout Japan. Today it is very common to see dragon sculptures at alters, temples and other places of worship. Miyajima is probably one of the most famous temples dedicated to the dragon. Miyajima means The Isle Of The Temple and is a popular place for religious pilgrimage, tourists and travelers to come and pray to the dragon god for good luck and good fortune. Another famous spot can be found at the Sonsoji Temple in Asakusa Japan.

At the Sensoji Temple in Asakusa Japan every spring is a very special time of year. It is rumored that way back in 628 AD two brothers were fishing along the Sumida river. During their fishing trip they discovered a beautiful statue of Kanon the Goddess of Mercy. At the time they made this discovery a gold dragon flew out of the Sumida river and up into the sky as a way to mark such an important event and such a big finding. Thus every spring the dragon in taken out oft he Sesoji temple and then paraded around the temple grounds.

Followers of both the Taoist and Buddhist religions believe that the dragon can also represent some of the hardships that one must face in their journey towards spiritual enlightenment.

Dragons are also featured throughout Japanese literary works. One of the first appearances of a dragon like beast is the beast named Yamata-No-Orochi. Yamata No Orochi is a eight headed serpent like beast that devours young women. In the story a man named Susanoo tricks the beast and gets him drunk on Sake and then is able to slay him. In later literary works dragons are seen as much more benign creatures.

As you can see form above the dragon is prevalent throughout the Japanese culture and their are many examples of this mythical beast in the art and architecture. The dragon can also be found throughout many of the more traditional tattoo designs. Thus gives you a wide variety of options to choose from and can help in getting the perfect tattoo you want. The most common location for a large dragon tattoo of course is the back. This makes a great back piece and the design can be done very large and therefore with a lot of detail. However you are not locked into only getting a back tattoo. If you want something a little smaller or for whatever reason don’t want a back piece a dragon can easily be done on your shoulder, calf, and even a sleeve tattoo design.

About the Author:

by Scott Nelson

Dan Kennedy is known in business and marketing circles as the “millionaire maker”. His fame comes from his results. He takes his clients and shows them step by step how to take and idea and turn it into money.

Entrepreneur Magazine says Dan Kennedy has 101 money making ideas for any business owner. One of the things that make Dan unique is his ability to take his principles and apply them to any industry or business. He currently works with clients in over 50 different businesses, industries and professions. In any given year, he’ll earn $250,000 plus in a single month just providing direct-response and direct marketing advice and strategy.

Kennedy’s value is best measured by what he has been able to do for the mom and pop business that is failing in every way. They’ll turn to Dan’s methods and in months will go from high debt to zero debt and revenues of over $200,000 a month.

Dan is best known, on the other hand, for his marketing consultations with billion dollar information marketing companies. He has been a prominent member of the Guthy Renker marketing brain trust for years. U.S. Gold credits Kennedy with increasing it’s sales by the millions.

Dan taught me the principle of total customer value. Basically, Dan stressed that it easier and faster and ultimately more profitable to focus on developing the existing relationships with current customers.

Taking this principle to heart, we revitalized two of our businesses to stability, then profitability, by becoming excellent at customer service. Part of that means learning how to deal with and engender loyalty in your after they have had a problem with something you are doing. Now there are definitely problem clients out there and they need to be fired as customers. But many times, it is a great client who may bring more future business, if you can make the situation right.

Customers can and do take offense to any number of things when it comes to doing business with you. Often they are upset with the product, the prices or the customer support. You can’t simply ignore their complaints. Start by acknowledging the problem and set about defusing the situation by:

Thanking them. Thank him/her for their comment, even if it was expressed in an impolite manner. Try to remember that their attack is not personal, and it’s best that you don’t treat it that way. Keep your composure and remain cool.

Starting your phrase with, “Let me see if I understand you completely.” Then restate the person’s complaint. This will do two things. First of all, it gives the person a chance to calm down. And secondly, it shows the client that you are truly listening and taking their concerns seriously.

Making sure you find one thing in their complaint that you can agree with. It doesn’t matter how baseless you may see their complaint, pick one major point you can agree with. Build your rebuttal on that point. As an example: “Well, Mr. Thomas, I can totally understand you being upset about the delivery being late. I will see to it that it doesn’t happen again. Now, about your other concerns…” This shows them that you are not defensive about the situation, and you would rather help solve their problem than make excuses.

Solving the problem. The only reason a client picks a fight in the first place is to let you know that they have a problem. It’s your job to play along and solve that problem. Remember, this is your chance to turn a negative situation into a positive one and actually gain your client’s loyalty.

I have no doubt that these lessons saved my business. Refocusing and staying locked on the concept of total customer value can, by itself, turn your entire business around. It can go from dull and pain inducing to exciting and profitable. Dan’s “Magnetic Marketing” is loaded with these sorts of techniques. Simple, inexpensive if not free, and having a quick noticeable impact on profits.

Dan backs up Magnetic Marketing with a full year’s money back guarantee. Anytime you want to send it back, there will be no hassles, just a full refund. I think that many times, the student really has to be ready for the right teacher appears. With a new business, with limited money to lose, missteps or wrong trails can destroy you before you even start. If you are already going, but just haven’t solved the riddle of how to market for big money profits, you might be ready for Dan Kennedy and the magic of Magnetic Marketing. It could make all the difference and you have nothing at all to lose.

Simply walk the path of the millionaire business men. I am betting Magnetic Marketing and all Dan’s other real world profit making teachings will be the bedrock of your business and all your future businesses.

About the Author:

by Simon Whincop

Does this scenario sound familiar to you?

You read countless articles, seek endless expert advice and hear numerous success stories of people building massive wealth on the Internet with opt-in lists, and you finally decide to have one of your own. You think you know everything there is to know about opt-in lists and follow all the advice to the Tee. Yet you still haven’t made a dime.

You may in fact, be losing money. Maybe you hired writers to help out with your articles, or you blew hundreds of dollars in fruitless advertising. Perhaps you even got as far as building a big list, only to find that a tiny percentage actually converts to sales.

However you look at it, your quest to make even a tiny profit, has failed. After a few months of scrutinising your statistics and sales figures, you come to the conclusion that your dreams of Internet wealthbuilding are doomed.

You ask yourself what could possibly have gone wrong. You wonder why others have succeeded where you have failed. You begin to think you were too hasty, diving straight in like that. You begin to doubt the validity of your product, or worse, your own ability.

Sound familiar?

All is not lost, however - don’t forget that just because you emailed people on your list does not mean they’ll buy instantly. As an Internet marketer, you need a bit of patience!

Whether you’re just starting out, or you’re already building an opt-in list but id doesn’t seem to be going anywhere, here’s three quick and easy steps to set you on the right track:

1) Make sure your product or service is one that people really need.

And get to know your product. Too many people forget this. How can you expect your subscribers to buy something you haven’t bothered to research or learn about thoroughly? You carry it forward - knowledge and belief, or lack of it. Invest some time and effort to research your product properly.

2) Join forums. Providing expert advice and recommendations will build an aura of trust around you. You could then build a base around other forum users, inviting them to join your opt-in list. Friends make good customers. Placing a link to your site on your forum posts will enable them to see what your business is all about. They’ll begin to believe in you and your products. Writing and submitting articles and posting blogs will further increase your credibility as well as building more potential subscribers and customers.

3) Find a mentor. Make friends with other opt-in list users (forums are an invaluable tool here, too). If you can find someone who has already launched a successful opt-in list, they will be able to tell you what to do and what not to do, because they have gone through it themselves. There are many pitfalls and mistakes to avoid - these people will be able to point them out to you. Experience is the best teacher, and there is nothing like getting it first hand. Learn from the mistakes of others!

Building a profitable opt-in list takes great preparation and effort. It won’t happen overnight! Opt-in lists have to be built from scratch and, once built, take some maintenance. Remember to keep it organized and manageable. But use it to Keep your subscribers happy and they’ll be willing to buy from you time and time again. Building your list, is the way to build Internet wealth!

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